Based on the east coast of Australia we wanted to create a brand that was reflective of the untouched coastal environment which surrounds us. Days here are long and usually spent seaside under the glowing Australian sun. A staple bag here is one that can take you from the sea to the store.
Our aim is to provide the perfect side-sick that is both practical and sustainable. A tote worthy of a weekend escape and essential at trips to the farmers markets. One large enough to carry a bottle of S.Pellegrino and fresh local produce.
We love our raw Australian landscape and wanted to create a product that is kinder to our surroundings. We use recycled plastic puree a hard wearing, durable and recyclable material. With this philosophy we are able to reduce our environmental footprint with each design, while offering durable pieces that withstand seasonal trends.
We love being outdoors and exploring near and far. Our Italian-Australian creative director spent most years growing up in Australia yet always fond of annual Italian escapades We wanted to create a tote that encapsulates the vibrancy of year long summers. It was important the essential tote was a light-weight and durable companion for all endeavours.
Each mimmi terra tote is made by hand. Each tote is intricately handwoven by our artisans in our signature weave. The result in a tight knit woven tote that is durable, lightweight, water resistant and designed for daily use. A forever staple for your wardrobe that is designed to be used daily.
Sustainability & Packaging:
Waste: in order to reduce waste, we create all totes in limited numbers. While some lines are designed to be released in only small numbers, our staples lines are produced on the basis of demand.
Boxes: our mailing boxes are made in Australia by VISY an FSC certified supplier, supporting healthy forests and protecting wildlife. Our box packaging is made from 100% FSC recycled cardboard, which can be recycled after use.
Tape: we use 'Biogone' packing tape - a biodegradable and recyclable tape. This tape will be completely eaten away by natural microorganisms after disposal to a landfill.
Mailers: our mailers are certified compostable (home and industrial) made from mostly plant-based materials such as PLA and a certified compostable material (PBAT)