Mimmi terra

Based on the east coast of Australia we wanted to create a brand that was reflective of the untouched coastal environment which surrounds us. Days here are long and usually spent seaside under the glowing Australian sun. A staple bag here is one that can take you from the sea to the store.

We love our raw Australian landscape and wanted to create a product that is kinder to our surroundings. We use only 100% recycled PE (Polyethylene) plastic which is hard wearing, durable and recyclable. With this philosophy we are able to reduce our environmental footprint with each design, while offering durable pieces that withstand seasonal trends.

Our aim is to provide the perfect side-sick that is both practical and sustainable. A tote worthy of a weekend escape and essential at trips to the farmers markets. One large enough to carry a bottle of S.Pellegrino and fresh local produce.

We love being outdoors and exploring near and far. With the founder being of Italian heritage, and fond of annual escapades to bask in Italian summers. We wanted to create a tote that encapsulates the vibrancy of year long summers. It was important the essential tote was a light-weight and sustainable companion for all endeavours.

Through our commitment of reducing our environmental footprint with each design we curated our Eco Collection. Each design is made entirely from discarded plastics including bottle caps, plastic lids and straws. These materials share common features such as heat resistance and durability. The result is a timeless design that is lightweight and ideal for every day use.

The use of recycled materials lowers the demand for the creation of new materials. Waste sent to landfills and incinerators is reduced and natural resources are conserved. By using recycled plastic future pollution is minimised as the need to create new raw materials is reduced, and it's vegan.

mimmi terra

Production

The plastic strap that is used for all our pieces are created from melted down recycled/used plastics. The plastic they use is polyethylene (PE) which is one of the most common plastics found in household and commercial items such as bottles, containers and lids.

We use polyethylene because it responds well to heat, meaning it can be easily melted down and recycled without significant degradation, unlike other plastics which can only be heated once, resulting in a chemical change that cannot be reversed. PE is also nontoxic in its solid form and is often used in food handling. The high melting point of PE makes it a durable candidate as a material for our tote bags, that will withstand seasonal trends and wear and tear.

It is a highly malleable material that can be folded, reshaped and that is also lightweight and water resistant. We wanted to use a material that was already so abundant in our society rather than to create new materials. Using recycled materials lowers the carbon footprint generated from the creation of new materials.

Each mimmi terra tote is made by hand. Each tote is intricately handwoven by our artisans in our signature recycled weave. Each pieces takes up to 2 hours to complete. The result in a tight knit woven tote that is durable, lightweight, water resistant and designed for daily use. A forever staple for your wardrobe that is designed to be used daily.

Sustainability & Packaging:

Waste: in order to reduce waste, we create all totes in limited numbers. While some lines are designed to be released in only small numbers, our staples lines are produced on the basis of demand.

Boxes: our mailing boxes are made in Australia by VISY an FSC certified supplier, supporting healthy forests and protecting wildlife. Our box packaging is made from 100% FSC recycled cardboard, which can be recycled after use.

Tape: we use 'Biogone' packing tape - a biodegradable and recyclable tape. This tape will be completely eaten away by natural microorganisms after disposal to a landfill.

Mailers: our mailers are certified compostable (home and industrial) made from mostly plant-based materials such as PLA and a certified compostable material (PBAT)