About us

Mimmi Terra was born on Australia’s east coast — a place defined by open space, salt air, and a slower way of living. We set out to create enduring pieces that reflect this lifestyle: practical, understated, and designed to move effortlessly through the everyday. From early mornings at the market to spontaneous weekend escapes, our totes are made to be carried often and kept forever.

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Philosophy

At Mimmi Terra, we believe in refined simplicity. Our ethos is grounded in minimalism, versatility, and craftsmanship. Each piece is designed to be lived with — not just worn. We strip away the excess and focus on form, function, and longevity. Our approach is slow, intentional, and inspired by the landscapes that surround us. Every tote is a quiet nod to considered design and conscious living.

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Design

Every Mimmi Terra bag is made with care and intention. Each one takes between two to three hours to handcraft, using age-old weaving techniques passed down through generations. Our signature structure was chosen for its clean, functional shape — strong enough to hold its form, yet adaptable to everyday use. We use a hard-wearing, easy-to-clean material that is both featherlight and durable — designed to travel with you, wherever you're headed. It’s a bag that becomes part of your ritual — not just a seasonal accessory.

The weave gives each bag its texture and character, while the material is lightweight, washable, and exceptionally durable. Designed to last and to live with you, our bags are made to be carried often — whether you're travelling, commuting, or wandering slowly through your local market.

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Founder

I started Mimmi Terra with a clear intention: to create something useful, enduring, and thoughtfully designed. As someone who moves between work, travel, and time outdoors, I needed a bag that could do the same — one that felt just as right at the beach as it did at the markets, on a flight, or heading into the studio.

Shaped by my Italian-Australian background, I’ve always been drawn to simplicity, utility, and quiet design. Mimmi Terra is a reflection of that — a brand built on versatility and purpose, with pieces made to be part of your everyday rhythm.